Searchmetrics today announced it has secured nearly $8 million in new financing to fuel new growth opportunities and initiatives for the company‚Äôs award-winning search optimization and content performance software suite.
Searchmetrics, a leading vendor of global SEO software and analytics tools, has raised more than $31 million in equity funding over five rounds since it was founded in late 2007. Major investors include Holtzbrinck Digital and Iris Capital. The new financing, a 7 million euro ($7.96 million US) debt facility, comes from Kreos Capital, Europe‚Äôs leading provider of growth debt financing to high-growth companies.
‚ÄúIn Kreos, we found an ideal partner to refine and expand our investments in the product and in customer service,‚Äù said Searchmetrics Chief Executive Officer Volker Smid. ‚ÄúWe look forward to continuing the momentum seen in the first five months of the year.‚Äù
Companies large and small are moving from understanding and executing classical search optimization techniques into creating holistic online marketing strategies. The latest financing round will provide capital for Searchmetrics to implement a plan for new innovations in the field via unique and data-driven products features and services.
Headquartered in Berlin, with offices in London, New York and San Mateo, Searchmetrics delivers data analytics across 27 countries to help companies improve their positioning in search engine results. The Searchmetrics Suite, now in its sixth generation, in early May was named ‚ÄúBest SEO Software Suite‚Äù by the European Search Awards.
In 2015, global sales rose 74 percent over a year earlier, while U.S. saw growth of almost 140 percent. In March, Searchmetrics introduced Mobile App Rankings, giving businesses a unique new tool to track a particular application‚Äôs performance against competitors.
Google and other search engines are increasingly displaying mobile apps as potential answers to user queries in mobile search results, making search an important channel for driving app installs and attracting traffic, engagement and app conversions.
The Enterprise software Searchmetrics Suite contains the world‚Äôs largest global and historical database, spanning search, content, PPC, social and mobile. The software includes rankings of more than 120 million domains and one billion URLs. Searchmetrics Suite monitors more than 600 million keywords.