SCA and SoundCloud to launch new SoundCloud Radio on DAB+

By 18/08/2020June 4th, 2021No Comments

Southern Cross Austereo (SCA) and SoundCloud announced today an extension of their exclusive advertising partnership to bring SoundCloud Radio to the Australian market on 24 August via DAB+ and on live streaming radio.

SoundCloud Radio is the first station at SCA dedicated to new music discovery,  offering listeners the chance to hear undiscovered tracks from emerging artists launching their careers on SoundCloud.

The partnership between SCA and SoundCloud commenced last year, and today’s announcement gives brands more ways to connect with SoundCloud’s audience via partnership opportunities and expanded ad sales inventory on DAB+ and soundcloudradio.com.au.

SCA CEO, Grant Blackley, said: “We are very proud of our partnership with SoundCloud and this new offering will further enhance SCA’s ability to provide advertisers with improving an extraordinary reach on DAB+ and through live digital streaming. The SoundCloud audience is young, highly engaged and influential, and they are searching for new and emerging artists – which Soundcloud Radio will expertly deliver.

“SoundCloud has led the world when it comes to supporting creators of new music and enabling the discovery of new music, and importantly supporting up and coming artists, something we are very passionate about. SoundCloud Radio will be another way that creators can amplify their new music and fans can embrace a curated version of the SoundCloud platform in Australia.”

SoundCloud SVP of subscriptions and marketing, Anthony Gabriele, said: “Every month, millions of Australians already come to SoundCloud to discover what’s next in music and directly connect with creators, curators and fellow music fans on the leading edge of culture. We’re excited to partner with SCA to bring the best of SoundCloud directly to Australian audiences, and to continue to develop opportunities for emerging creators worldwide to grow their careers and expand their fan bases by introducing them to new, curious and engaged listeners.”

SoundCloud Radio can be accessed via DAB+ radio and online from 6:00am on Monday 24 August Australia-wide.