SoundCloud is making huge strides in its advertising sales reach around the world.
The streaming platform has entered into an exclusive advertising partnership with Southern Cross Austereo (SCA) ‚Äì¬†Australia‚Äôs biggest entertainment company¬†which is able to¬†reach¬†more than 95% of the Australian population through its radio, television and digital assets.
SoundCloud‚Äôs audio and video inventory will be available programmatically and directly, exclusively through SCA beginning April 1.
SCA owns 78 radio stations plus another seven digital radio stations across metropolitan and regional Australia.
It also represents 34 regional radio stations and¬†broadcasts 86 free to air TV signals across regional Australia with Nine Network, Seven Network and Network Tens programming.
The move in Australia follows the news of SoundCloud‚Äôs exclusive sales partnership with Global owned Dax¬†in the UK¬†in 2018, which was¬†expanded¬†to include Canada earlier this month.
SoundCloud‚Äôs partnership with¬†SCA also comes less than two years after the company closed its Australian office, as first¬†reported by AdNews¬†in July 2017.
‚ÄúWith SCA as our dedictaed partner, we’ll be able to leverage their incvredible reach and leading sales support team as we continue to grow our service in Australia.‚Äù
Michael Weissman, SoundCloud
‚ÄúAustralia is a key market for SoundCloud. We look forward to offering advertisers more opportunities to reach our audience of tastemakers who are driving what‚Äôs next in music culture,‚Äù said Michael Weissman, Chief Operating Officer, SoundCloud.
‚ÄúWith SCA as our dedicated partner, we‚Äôll be able to leverage their incredible reach and leading sales support team as we continue to grow our service in Australia.‚Äù
‚ÄúThe partnership with SoundCloud will enhance SCA’s ability to provide advertisers with extraordinary reach in the digital audio space”
Brian Gallagher, SCA
Brian Gallagher, Chief Sales Officer at SCA, added: ‚ÄúThe partnership with SoundCloud will enhance SCA‚Äôs ability to provide advertisers with extraordinary reach in the digital audio space.
‚ÄúWe are looking forward to bringing real scale to the digital audio marketplace with our combined offering.‚ÄùMusic