Qubit, a leader in AI-led merchandising and personalized experiences, today announced it has furthered its partnership with Google Cloud, making¬†Recommendations AI¬†available for eCommerce teams.
The product recommendations solution is deeply integrated within Qubit‚Äôs new product interface for merchandising, enabling eCommerce teams to leverage Google Cloud‚Äôs latest AI technology. Included in the offering is access to Recommendations AI which predicts the best product to show a consumer, adapts to changing customer behavior in real-time and¬†utilizes¬†a wide array of data points like assortment, pricing and user history. This capability is designed to be used by merchandising and marketing teams, giving them the ability to implement Recommendations AI and activate bespoke business rules that enable them to boost, bury and run campaigns without having to write a line of code.
According to Graham Cooke, CEO and founder of¬†Qubit, the ability to quickly assess and predict the next product in the customer‚Äôs journey based upon every single click and¬†customer data point,¬†has never been more important. Amidst greater economic uncertainty as a result of the global COVID-19 pandemic, more consumers are shopping online and consumer behavior has¬†changed dramatically. ‚ÄúConsumers are engaging with brands online more than ever,‚Äù said Cooke. ‚ÄúIn those interactions, customer intent can change in a heartbeat and the ability of Recommendations AI to predict the next in the sequence is a game-changer for what is a core, but currently outdated, eCommerce capability.‚Äù
‚ÄúAI-led merchandising is a must-have for any eCommerce brand to increase revenue, and to meet the customer‚Äôs needs. The combination of Qubit and Recommendations AI enables retailers to use real time data and deep learning neural networks alongside easy-to-use tools,‚Äù Cooke explained. ‚ÄúOur mission is to power relevance, and that is even more essential right now as more shoppers move online to buy the products they‚Äôd normally buy in-store. While the pandemic has been challenging for brands, those who have navigated it well are those which have been best placed to create authentic and relevant relationships with customers at every touchpoint and on every channel.‚Äù
Inspired by¬†the same technology that powers relevance on YouTube, Recommendations AI uses the power of¬†deep learning¬†to introduce customers to new and relevant products.¬†Using similar or shared patterns across customer attributes and behavioral data, the recommendations engine creates models to determine what the user would likely click next or purchase next and recommends these new or existing items from the catalog.
‚ÄúOur product team has been working to bring next-generation product recommendations to the market and it‚Äôs exciting to finally see the solution in the hands of world-leading brands already,‚Äù said Carrie Tharp, VP Retail at Google Cloud. ‚ÄúWe‚Äôre excited to partner with Qubit to put Recommendations AI in the hands of retailers as part of an end-to-end solution that can help retailers generate meaningful revenue uplift, and get ready for what will be the most important holiday season of our times.‚Äù