Payments Fintech Launches digital gift card and mobile top-up services in Chinese

By 12/04/2023August 8th, 2023No Comments

European branded payments company today announced the launch of a Chinese language version of their website. Simplified Mandarin is now available, giving over a billion new Chinese speakers across the world the chance to shop for branded prepaid payments in their native language, while also allowing the opportunity to seize a larger share of the market.

Simplified Mandarin is one of 14 languages available on as a fully localised language. The company also offers a wider set of auto-translated languages to aid consumers with their browsing experience across their webshop and app.

The announcement comes hot on the heels of the Dutch fintech’s 2022 launch of a global one-stop shop for branded gift cards and mobile top-up cards. The addition of a Chinese language version of’s website is one of 14   languages available and is a testament to the fintech’s commitment to creating a truly global prepaid payments platform.

“We are thrilled to give over many more people access to’s market-leading branded payments platform in their native language,” Günther Vogelpoel, CEO of said. “Launching simplified Mandarin is a crucial step in making the global one-stop shop for all prepaid card and branded gift card purchases.”

The digital gift card industry is already in the international spotlight. A recent report from stated that the global digital gift card market is expected to grow from $342 billion in 2022 to $640 billion in 2026.’s launch of simplified Mandarin puts the fintech in the best possible position to take advantage of the imminent explosion in prepaid payments usage.’s digital platform is a crucial tool for consumers when combating the current cost of living crisis causing financial strain the world over. Digital gift cards are an extremely effective money management tool, enabling consumers to continue to enjoy entertainment and digital services without exceeding a certain budget. Through their mobile top-up card offerings, also offers an effective day-to-day budgeting solution, allowing customers to set a hard cap on their spending.

Vogelpoel added, “We have built an industry-leading marketplace for branded prepaid payments and we are thrilled to make it accessible to more of the world.”, a Dutch payments firm founded in 2010 which specialises in the distribution of digital gift and prepaid cards, launched a global one-stop shop for branded payments in October 2022. The platform’s digital gift cards support 750 brands in 180 countries, including Apple, Google and Spotify. The fast-growing fintech is already one of the world’s leading payments distributors with annual revenues of over 500 million euros, and with the launch of Chinese language is set to seize a larger share of the industry.


Image: Rethea B/