Offerta Gets a New Majority Owner

By 27/01/2017June 4th, 2021No Comments

Alfvén & Didrikson, alongside founders and management, acquires Offerta.se and invests in further growth and increased product development.

“We have come a long way, but still there is so much more to do in this market space. Above all, the digitalization of how we as consumers on a broad scale procure services online, in truly easy and reliable ways, are yet to fully blossom. The market is huge and we are well positioned at the center of it.”, says Jens Nilsson, founder and CEO of Offerta.


Offerta.se funnels more than 70,000 customer requests annually to associated and vetted Swedish service providers and over 1 million tenders has so far passed through the platform. This makes Offerta the leading marketplace in Sweden for easy and reliable hiring of service professionals.

The company demonstrates strong growth over the recent years. With increased sales by over 600 percent in the past five years, and 30 percent growth during 2016. Totaling into sales of 71 MSEK and an operating profit of 8 MSEK in the FY2016.

“This past year has been very good for us with a continued strong growth and an increased number of new consumers and customers coming to us. And as planned we now break through to profitability without breaking to achieve it. Instead, we now grow in harmony with continuously increased market investments and increased recruitment of talent to our team.

And on top of that it feels truly joyful and inspiring to start 2017 together with such a growth-oriented and committed investor as Alfvén & Didrikson. We will now further intensify the expansion of the marketplace in order to offer even more and better services, thus offering an unmatched customer access and growth potential to all our associated service providers.”  says Jens Nilsson.

Alfvén & Didrikson’s investment values Offerta.se at somewhat above 100 MSEK. Besides Alfvén & Didrikson, founders Jens Nilsson and Shahrooz Latifzadeh and the entire management team reinvests significant amounts in the company and thereby take a joint approach to growth and value creation for the years to come. Offertas Board will initially consist of Alfvén & Didrikson’s CEO Maria Åhr, Måns Alfvén and Jens Nilsson.

‚ÄúWe are investing in a company with a strong market position, an attractive business model in a market that will continue to grow further in the future. Together with Jens and his team, we see great potential in the further development of Offertas services in these future years. In addition to that we will continuously seek and evaluate interesting Swedish and international collaborations and potential additional acquisitions, “said Maria √Öhr.

Selling parties of Offerta are Kinnevik and the minority owners Jens Nilsson, Shahrooz Latifzadeh, Niels Bosma and Vivianne Holm.


About Offerta.se

Offerta.se is the leading marketplace in Sweden for easy and reliable hiring of service professionals. The marketplace mediate instant contact between service companies and individuals and small firms who seek to procure services to their home, office or their tenant-owner’s association. All the companies who join Offerta are controlled and approved for a corporate tax card, VAT and must also be free of debt at the collections office. Consumers can review and select service providers based on their certifications, references and reviews from previous consumers. Offerta.se conveys more than 70,000 enquires a year to a value of over 3 billion Swedish kronor.


About Alfvén & Didrikson

Alfvén & Didrikson is an investment company who invests in growth companies. For more information about our investments visit alfvendidrikson.com