FreeAgent CRM announced the general availability of its Bonsai Release, delivering an always-on marketing platform for small business teams to grow their business efficiently, increase customer loyalty, and gain deeper customer insight.
‚ÄúWe are re-inventing CRM as an all-in-one small business platform and excited to deliver marketing automation that will be instrumental in helping small businesses build stronger customer relationships and drive revenue growth,‚Äù said Dave Stephens, CEO and Co-Founder of FreeAgent CRM.
Included in the release is a best-in-class integration with Mailchimp, combining their beautiful email templates and simple outbound bulk emailing with power and simplicity of the FreeAgent platform.
‚ÄúEmail Drip Campaigns has always been a key feature of FreeAgent CRM, making sure customers and prospects feel catered to ‚Äì not marketed to. Staying true to this customer-first approach in bulk outbound mailing was our top priority,‚Äù said Ryan Manning, CSO and Co-Founder of FreeAgent CRM. ‚ÄúThat‚Äôs why we‚Äôre really proud to support Amazon SES and Mailchimp ‚Äì makers of the industry-leading email marketing solution ‚Äì who also believe what we believe: empowering small business through innovative and beautiful products.‚Äù
‚ÄúA lot of small businesses we talk to started with Mailchimp before looking at CRM software. As small business grows, it becomes necessary to add more robust contact management with a central system of record ‚Äì not to mention sales and customer service. Small business teams need everything in one place. That‚Äôs why we‚Äôre continuing to innovate FreeAgent CRM as the only all-in-one platform of it‚Äôs kind. This extends to the way we integrate your favorite tools, like Mailchimp. Traditional CRM’s simulate this by tagging on apps around their original hard-coded systems on a surface level ‚Äì but these surface-integrations can‚Äôt grow with you as your business grows and are not extensible as small business needs evolve. At FreeAgent, we do things differently.”
“For small businesses, being able to work with the tools they‚Äôre already using, like Mailchimp, has been a huge factor in a successful CRM adoption. And when 80% of traditional CRM adoptions fail, we take that pretty seriously here at FreeAgent. We’re tackling the adoption problem head on to ensure our customer’s success – and with daily active user rates approaching 70% and extraordinary customer retention rates rarely seen in small business, we’re confident our customers will be successful with FreeAgent CRM on a level the category hasn’t seen before.‚Äù
Key features of the marketing platform include:
- Import Contacts Automatically, from Anywhere
- Relevant and comprehensive contact data is key to running an effective marketing campaign. FreeAgent CRM can increase the accuracy of your house list by 45% by connecting to a variety of resources such as:
- Web Forms: Connect FreeAgent CRM to your website to create or update contacts in real-time.
- Mailchimp Lists: Sync your Mailchimp mailing lists to FreeAgent in just a few clicks
- Spreadsheets: Import all your CSV files into FreeAgent
- Suggested Contacts: A dynamically updated list of people that seem like high potential prospects or important contacts; it works auto-magically with any email paired with FreeAgent CRM
- Quickly Build Target Lists that Stay Relevant as Contact Data Changes
- Filtering and segmenting contact data doesn‚Äôt have to be complicated. Campaign targets can be setup in minutes, not hours. More importantly, dynamic lists can increase email open and click rates 2x by ensuring the right contacts are receiving the right message.
- Advanced Filtering: From out-of-the-box to custom fields, users can apply an unlimited amount of conditions to target and filter contacts into segments, or views into a certain set of contact data. These segments can be saved away for later use in FreeAgent CRM.
- Dynamic Lists: Don‚Äôt you hate it when a former client receives content related to an existing client campaign? FreeAgent views are dynamic, not static! So, as new leads are added OR existing contacts are edited to include data specific to that view, they‚Äôll be automatically added to or removed from your segment lists.
- Automate A Single Message, or a Nurture Series
- Make life easier with intuitive workflows that leverage automation triggers. You can set up campaigns that automate loads of manual tasks and increase customer retention rates by 10- 15%. More than just email, FreeAgent CRM can automate all your work as you nurture contacts towards your campaign goal.
You can do things like‚Ä¶
- Create a welcome email that fires out as soon as a contact fills out an online form
- Build a drip series that send emails at specific times and auto-creates Next Step reminders to Call
- Re-engage with contacts who haven‚Äôt opened your emails or answered calls from you in a while by asking how you can serve them better
- Send a follow-up series to contacts who have engaged with a previous campaign
- Optimize Your Marketing Efforts
With FreeAgent CRM analytics, you can get a little smarter with every campaign. Unlike stand- alone email marketing solutions, FreeAgent can track data beyond just email open and click rates by:
- Tracking and analyzing ALL customer interactions, not just email: phone call outcomes, meetings, and more
- Correlating data outside of the Campaign container
- Previous, existing, or future purchases or customer satisfaction rates
In addition to Email Marketing, the Bonsai Release includes key CRM platform capabilities that drive the products ability to innovate and scale beyond competitors, while remaining flexible and¬†customizable to individual businesses¬†in a way that no CRM has achieved before. Enhancements to the platform empower teams to increase sales and growth, deliver more value to customers and increase productivity with modern collaboration tools, such as:
Activity Timelines for Custom Objects