News August 7 2018

GoCardless goes global through Xero to help more small businesses say goodbye to late payments

From today, GoCardless’ integration with Xero will allow small businesses in Australia to automate their payment collection and reconciliation via Direct Debit, improving cash flow and reducing administration for businesses around the world. GoCardless integrated with Xero 18 months ago in the UK and has been a catalyst for its launch in Australia following improvements in cash flow for Xero small businesses in the UK. British-born business GoCardless was built to become the best system for taking recurring payments and now processes £3 billion worth of transactions for over 30,000 organisations across the UK and Europe. The technology aims to fight the late payment epidemic, seen through Xero’s Small Business Insights data which revealed that UK small businesses were paid in 40 days on average for invoices with 30-day payment terms over the last year. By using Xero’s GoCardless integration, small businesses can collect payments automatically as soon as they are due avoiding those uncomfortable conversations chasing up their overdue invoices. This in turn makes it much easier to accurately forecast cash flow as business owners know when their invoices will be paid. In the UK, 80% of Xero small businesses surveyed have seen reductions in payment times and improvements in cash flow as a result of taking payments through GoCardless. The integration provides a seamless set up experience, connecting a user’s GoCardless and Xero account with no additional configuration required. Once the simple set up is complete and customers have signed up, payments are automatically collected and marked as paid within the Xero account, saving hours of admin time and ensuring accurate data within the accounting platform. Edward Berks, EMEA Director, Fintech & Ecosystem at Xero , Xero UK, said: “The success of GoCardless’ integration with Xero has been proved by the faster payments and cash flow improvements our UK customers have reported. More payment options mean we are levelling the playing field for small businesses, and the expansion of GoCardless to Australia shows how our app marketplace can help innovative tech companies to boost their growth across the world, improving effectiveness and efficiency for businesses everywhere.” Hiroki Takeuchi, Founder and CEO, GoCardless, said: “GoCardless is democratising Direct Debit for small businesses. We have modernised the process with innovative technology partners such as Xero and removed the stress and complexity. We’re delighted to extend our existing successful partnership beyond the UK and help small businesses take control of payments to ensure they get paid on time, every time.”

News August 7 2018

Content creation startup Apester launches story tool

Apester, the interactive storytelling platform, has launched a suite of story features that grants online publishers and businesses innovative engagement experiences inspired by social networks. With the new Story suite, online brands are now able to produce Instagram-like stories in minutes and seamlessly blend them into their sites without any need for a designer. Brands can distribute their stories across their online properties with the Story Strip, a carousel of your site’s live Stories, located at the top of an article or a section page. The Story Suite’s new export feature also makes the stories easily exportable to social accounts, such as Instagram or Snapchat. By offering innovative Story creation, distribution, and monetization solutions, Apester provides online publishers and enterprises with the layers they lack in order to reclaim their audience long lost to social networks. Apester Story is the first story format that is open for everyone regardless of platform. Apester is the first platform to allow content creators to seamlessly embed stories on their web pages, export them to Instagram & Snapchat, and monetize the stories. More than 1.5 billion people worldwide are using the story format across platforms such as Instagram, Snapchat, Facebook, and WhatsApp, mostly for personal communication; however, our story creator can produce various storytelling forms, such as image-based editorial news and sponsored stories or galleries of images, tweets, and videos Apester’s story is already in use by various publishers and brands around the world, such as Meredith, IDG Group, TI-Media, Penske Media, Virgin, ITV, and RTL. Enjoy the Apester Story Suite’s unique benefits: Create a story format from your desktop using a simple, intuitive story creator Drag ‘n drop text, images, videos, emojis, polls, and quizzes into the canvas, and use dazzling interactive layouts to create your own unique Snapchat-like Story Export your Apester Stories to Instagram & Snapchat Monetize your stories with Apester’s streaming video ad inventory, and enjoy Story’s high engagement rate and its record-breaking monetization opportunity: 12 engagements on average per completed story per user. Place the Story Strip on your site to encourage high consumption of stories and have readers click on one of the icons to enjoy an Apester Story coming alive on their mobile devices.

News July 31 2018

90min now reaching a Chinese fan base through its content partnership with Sina Sport and official Weibo account

90min, the world’s largest digital football community, has partnered with Sina Sport to provide fresh, fan-driven international football content to the Chinese market. As one of Sina Sports’ first international media partners, 90min will help Sina Sports attract and engage the next generation football fan. The 90min content is being published within a dedicated 90min/Sina Sport section. In addition, with assistance from Sina Sports, 90min is one of the first foreign sports media to open and operate an official Weibo account. The 90min content fuses football stories with everyday culture, which is inclusive of pre/post-match reviews, breaking news, social buzz and more. The 90min-provided content commenced with the 2018 FIFA World Cup, with a social reach of over 8 million to-date across Weibo. In addition to World Cup content, 90min will provide Sina with extensive European football leagues coverage, including EPL/La Liga, UEFA CL. In order to service Sina Sport in its localized language, 90min has created a dedicated community team which curates and publishes all content in Chinese. In addition to editorial support, 90min’s product and tech teams enable additive fan interaction by arming Sina Sport with their proprietary fan engagement tools. Sina and 90min have also joined forces to amplify a 90min-led Budweiser campaign within the Chinese market. This campaign included distribution of Budweiser’s World Cup Man of the Match video assets across Sina and Weibo. “We at 90min are excited to partner with Sina Sport. This agreement allows us to share our passion for international football with the Chinese fan base, and also enables both companies to reach an untapped audience. Together, we provide credibility and scale to media partners looking to make a splash in the football publishing sector within China and beyond,” said Asaf Peled, Founder & CEO of 90min. “We are thrilled to bring to our fans on Sina Sports and Weibo the next generation content from 90min. The World Cup was a great time to start this partnership and add a different perspective to our content offering,” said Sam Li, Head of International Business Strategy for Sina Sports. 90min reaches more than 70 million monthly owned and operated unique users worldwide, offers original content in 13 different languages and has partnerships with over 800+ social communities and publishing partners that distribute its content—providing the perfect balance of both local coverage and global scale. 90min is a property of global publishing platform Minute Media.