New York-based Minute Media has bought The Big Lead from Gannett, Morning Consult and others reported. Terms of the deal were not made public.The Big Lead is a sports, opinion and media-focused website.
Minute Media President Rich Routman told Morning Consult that his company is also looking at publishers in the tech, food and lifestyle as possible acquisitions.Fox Sports media personality Jason McIntyre, a Big Lead co-founder, won’t stay on after the purchase, according to Morning Consult. Morning Consult says Brian Giuffra, coming from Minute Media’s 12up brand U.S. sports site, will be in charge of The Big Lead’s editorial, according to Routman.
In fall of 2018, Minute Media bought Mental Floss, a site that “delivers smart, fun and shareable content in an upbeat and witty environment. “Minute Media also has soccer website 90min and gaming site DBLTAP.