News September 1 2020

Delivery Hero acquires InstaShop, MENA’s online grocery marketplace for $270m

Delivery Hero has acquired InstaShop, an online grocery marketplace in the Middle East and North Africa for $270 million, on a valuation of USD 360 million.

The acquisition of InstaShop marks the next step in Delivery Hero’s quest to pioneer q-commerce – the next generation of e-commerce and will help it complement its position in grocery delivery.

According to Niklas Östberg, CEO and Co-Founder of Delivery Hero, “I’m delighted to welcome InstaShop to the Delivery Hero family. The InstaShop team embodies our values and brings a strong vision and capabilities.”

InstaShop was launched in June 2015 and is based in Dubai. The company generates approximately USD 300 million GMV on a Q2 2020 annualized basis, up c. 330% year-on-year, and a positive EBITDA margin. With Delivery Hero’s support, the plan is to launch new markets and invest into further growth.

InstaShop’s business model is marketplace-based: it connects customers with vendors and facilitates the purchase, while the shops take care of the logistics. As a leading grocery delivery marketplace in the Middle East and North Africa, InstaShop offers scheduled as well as on-demand deliveries in 45 minutes on average. Partnering with approximately 1,500 vendors, the company operates in five countries: the United Arab Emirates, Qatar, Bahrain, Egypt and Lebanon.

“The partnership with Delivery Hero is a great opportunity for us to continue to grow our business and put the group’s expertise to use,” said John Tsioris, CEO and Co-Founder of InstaShop. “Delivery Hero is a network driven by ambitious founders and entrepreneurs just like ourselves, and we are proud to become part of this family.

InstaShop will continue to operate as an independent brand under the current leadership and is a complementary fit next to Delivery Hero’s current quick commerce strategy in the region. InstaShop’s business model has proven to be rapidly scalable and economically successful. While InstaShop’s immediate focus lies on driving growth within its current geographies, joining Delivery Hero also opens up future complementary opportunities of expanding its footprint globally.